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Ratings at any cost? Well why not? That's what the staff on the Dr.Phil show must have thought when they decided to post bail for Mercades Nichols.

For people who don't know who she is, she's one of a group of teenagers who decided to beat up a peer and post it on YouTube to become famous. This predominantly female group beat, stomped and kicked a cheerleader and found the fame they wanted when it became one of the most watched (and commented on) clips around. Of course they also got their asses arrested.

It seems that the Dr.Phil show is used to helping out "potential guests" with cash, clothes, travel, etc. but the idea of posting bail just to get an interview seems, well repugnant is one word.

It seems that these overzealous staff members might have gone a little too far, even for the talkshow circuit. The Dr.Phil show decided not to invite her to appear since their "guidelines have been compromised."

Still it seems that crime pays, at least in this case it paid free bail. Sure she'll probably wind up with a record and possibly some jail time, but at least Mercades got her 15 minutes of fame...