u235

So I eat Clif Bar's. Let me qualify that, I used to eat Clif Bars. There's only two flavors I buy: Crunchy Peanutbutter and Lemon Poppy. The reason I only buy those two flavors is because:

1. I can't eat anything with chocolate in it, so that means Chocolate Almond Fudge, Chocolate Brownie, Chocolate Chip, Chocolate Chip Peanut Crunch, Cookies n Cream (chocolate cookie), and Cool Mint Chocolate are all out. For that matter Peanut Toffee Buzz is out because I can't have stimulants (Green Tea) neither.

2. Some of the other flavors are just gross. You could choke them down if you had to, but no one buys them. The fact that I see dust on them in the stores affirms this fact. Apricot is one example, Cranberry Apple Cherry, Black Cherry Almond, Blueberry Crisp are others. I've tried to like them, but when I get to the end of the bar I'm forced to toss the last few bites because I just can't stand it any more.

3. I've been fooled into buying Banana Nut Bread but... it has chocolate in it too.

Now my favorite, the one I could always eat happily, was Lemon Poppy. Great flavor. I know I'm not the only one who enjoyed it because it was always the first flavor to sell out in the supermarket. In fact (at least in my area) you could almost never lay your hands on more than two or three at a time. So it came as a huge surprise when they discontinued it. I mean what's the marketing strategy here? That if the vast majority of their customers are buying a particular flavor they need to eliminate it to force them to eat other flavors? Because there's a backlog of Apricot or Blueberry Crisp rotting in the warehouses perhaps?

I emailed Clif, not all that politely either, basically asking them why they decided to punt my favorite flavor. I also mentioned that if they didn't bring it back I'd be forced to become a full-time Larabar customer. I didn't get a reply.

A friend of mine emailed them nicely and got a reply - although the information value of the response was essentially worthless:

Hi,

Thanks for taking the time to contact us here at Clifbar&Co. Lemon Poppyseed Clif Bars have been discontinued and we no longer have any in stock. I will gladly log your vote to bring it back. In the meantime is there another flavor that you are interested in trying? If so please reply to this email with your mailing address.

Take care,
Jeff - Consumer Service
800-884-5254 ext.105

www.clifbar.com

Well Jeff, since no one replied to my email input here's my answer. No - there aren't any other damn flavors I'm interested in. And I'm pretty tired of eating only crunchy peanutbutter so yeah, I'm moving to Larabars now.

Glhf.