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The commercial opens with a man kissing his wife goodbye as he heads to work. It's a nice early morning in suburbia, a jogger in sweats smiles as he lopes down the street. The mood shifts as the husband drives away, the jogger, suddenly yanking up his hood turns around - bolts back to the house and kicks in the front door. The wife, in the kitchen, screams and drops a plate. Then the alarm goes off, and the would-be criminal takes off in a panic. The spot ends with a cut to a rapid series of phone calls, ADT calling the wife, saying the police are coming, the worried husband, etc.

Clearly the message we're to receive here is - even in multi-million dollar, white suburbia you must be AFRAID. Always be AFRAID. Even at 9am, be AFRAID. That's fine, they're trying to sell security and it's kinda hard to do if there's nothing to fear. But.. lets look at the truly asinine parts of the commercial:

1. It's first thing in the morning, how many crimes are done at 9am? Seriously you think druggies come down off their fixes while watching the Today show and then head out for a busy day of breaking and entering?

2. Wife is in the kitchen, cleaning dishes. Ok get fucking real. To afford a house like that in a neighborhood like that either the wife -has- to work, or the husband is so fucking stacked that she doesn't have to wash dishes. Give me a break.

3. The alarm system is on. Ok most people alarm the house when they go to bed or when they're away, but NOT first thing in the morning. So what's happening here? The husband is locking his wife in the house? And setting the alarm? This means if she has to open the door to buy GirlScout cookies she has to turn off the alarm? Can she open a window to let in fresh air or does the whole house need to be vapor-locked?

4. Clean shaven, college boy jogger turns burglar. So let me guess, kicking in front doors is part of his morning workout routine or this is a part time hobby while he's off-semester working on his MBA.

Overall the whole spot is retarded, I know ADT needs to scare people but ffs do an effective job at it would'ja?