A Swiss shop told the richest woman in the world to shove off because she was black. Now the shop owner is offering an "apology". And a lame one at that.
GENEVA (AP) -- Oprah Winfrey says she had a racist encounter while shopping in Switzerland - and the national tourist office and the shop owner have apologized.
The billionaire media mogul told the U.S. program "Entertainment Tonight" that a shop assistant in Zurich refused to show her a black handbag priced at $38,000 because "you will not be able to afford that."[..]
Shop owner Trudie Goetz told the BBC that an assistant had shown Winfrey several other items before the "misunderstanding" over the bag, which was kept behind a screen. The Blick newspaper quoted Goetz as saying the bag was priced at 35,000 Swiss francs ($38,000).
She also told Blick that she was "truly sorry" because her staff are well-trained to treat customers well.
"I have to admit that the employee is Italian. Of course, she speaks English, but not as well as her mother tongue," Goetz was quoted as saying. "It was a real misunderstanding."
So as the store owner you: blame the employee, blame the employee's heritage, claim it was all just a "misunderstanding".
You're the owner, if you want to apologize take responsibility. Next, admit that there IS racism involved. Finally explain how you will rectify the problem going forward. Really Trudie that was a piss-poor response, lending credence to the fact that your store has a poor attitude that comes from the top. That AND you lost a $40k sale. Sucks to be you.