Jan/21
2013

Subway Subversion: When Is A Foot Not A Foot?

When it's a "trademark" name apparently.

NEW YORK, Jan. 19 (UPI) -- The U.S. restaurant chain Subway said this week its Footlong brand is the name of a sandwich line, not a guarantee each sandwich is a foot long.

The chain said on its Australian Facebook page there is no guarantee each footlong sub would measure 12 inches.

"Subway Footlong is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length," the statement said.

Interesting, so it's a deliberate attempt to mislead the public then? Is that what they're admitting to? Seems like a *really* bad idea in this economy. The sandwich franchise would be far better off apologizing and promising to make amends. Or renaming the sandwich. Or offering a rebate based on actual length. Or making it into some sexual innuendo joke.

What is NOT a good idea is to respond with "well we were lying anyway." No, really not a good idea. Nor do I think it would hold up well in court, after all someone buying something with a specific measurement in the name is reasonably entitled to believe it, unless it were astronomically off by orders of magnitude (the Seven League Sammich for example, SUBWAY DON'T COPY THAT.)

Anyway, I foresee a Mea Culpa in Subway's future. That and a re-naming of their food. That's my guess.

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