Headscarf Phone Holder

This was a new one on me, a woman walking by in the supermarket with her cellphone wedged in place against her ear held by her headscarf. Not exactly as fashionable as a bluetooth earpiece,but clearly getting the job done. Hands free? I guess, but it still looked pretty silly. Still, if you have to wear one of the slave-scarves it might be a selling point, built in earpiece? Why not?
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