So some of you have posted various rants about multi-lingual issues that are beginning to crop up amongst us. Product labeling, ATM machine prompts, Automated customer assistance systems, Gasoline Stations, Grocery stores, local utility companies, product manuals, instructions, road signs, etc etc. You name most any product or service and you're beginning to see multi-lingual packaging surrounding it. Lets look a little deeper into this issue as there are some lessons to be learned here.
The U.S. is an entity centered around Capitalism - its what we are. Capitalism drives everything ever invented or produced here. One of the downsides to Capitalism is that items are only invented, marketed and produced based upon Necessity and Profitability - in no certain order.
For those of you who feel that this whole mass immigration issue is not a problem then bear this in mind: If there were no mass immigration issue then companies would not spend the extra money adding multi-lingual features to their products.
Companies do nothing that wont make them money. The Corporate world is merely jumping on the use of multi-lingual packaging as a marketing ploy to attract more customers. They are hoping that the foreign immigrant will choose an item based upon him/her seeing their native language printed upon it over their competitions similar product that does not bear the same.
The downside to all this is that while they are increasing their market share, they are also reducing the incentives on these new 'Americans' to bother learning our language.
Good or bad? You decide.
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