Rou

When I grew up there was two type of peanut butter: Creamy and chunky. You can still get creamy. You can also get all sorts of natural, and organic types. What you can't get (or at least, I can't) is chunky peanut butter. They have extra chunky, super chunky, and Supercalifragilistic-chunky. But not just plain chunky.

Honestly, how do we know something is SUPER chunky if there is no chunky to compare it to? How do we know the claims of mega-chunky-ness are valid if there is no frame of reference. I mean, sure, compared to creamy, all chunky peanut butter fares well on a chunk-o-meter. But that doesn't mean squat to me as a consumer.

I'm not sure really when it went away. In all honesty, I know that "regular" chunky was just replaced with the super mega names to make people think there was more chunks in there. What gets me is that they got rid of the baseline ideal in favor of the marketing stratagem. And worse, people bought into it.