Oreos are complicated?

06/29/06

Permalink 01:52:58 am, by Roulette Email , 331 words, 76 views   English (US)
Categories: Daily Life

Oreos are complicated?

So, from time to time, I must unleash my exasperation with a product. Well, not really. Maybe it’s with the people who provide the reason for it’s existence.

Most people in the country like Oreo cookies. They’re simple. Easy. Great to dunk in a glass of milk. Twist them apart and chow down on the filling.

Over the past few years, Nabisco has been putting out a bunch of new varieties of Oreo. I don’t mind this in general. I can honestly say that I never really got into mint, peanut butter, or white fudge or any of the other odd things they’ve done with the filling over the years. To me, there are Oreos and Double Stuff Oreos. Extra filling is good, sue me. But hey, to each their own I guess. No skin off my back.

Anyhow, I was going along today, and came across a little review of their newest product. Oreo Dunkers. Basically, they change the shape of the cookie to resemble a Vienna Finger, if you’re familiar with them. And oblong shape, more narrow than a traditional Oreo. The idea being that this shape is easier to dunk.

Now, my question is simple. Who had a problem working out the process involved in dunking an Oreo before? I mean, there had to be a target audience. I want to know how these people managed to survive. Seriously. Glass, milk, cookie, dunk, munch. If this process isn’t one of the easier things you do in your day, maybe you need to reexamine the world you live in. Do we really need to reshape the cookie to make it easier?

Apparently the answer is yes. Still, it’s kind of disturbing that there was a call for this product. In all my Oreo dunking, I can’t say I’ve ever once thought “this is really inconveniently shaped for dunking. They should fix this!”

But that’s just me I guess

Comments, Pingbacks:

Comment from: Abba Zabba [Member] Email
Well, the Oreo marketing department isn't so good. They decided to sponsor two episodes of the worst show ever on television, 7th Heaven, to promote their product to that show's audience of elderly shut-ins and preteen girls. (And those of us who watch it ironically.) Two hours of characters sitting around saying "You like to lick the filling? I prefer to dunk and then eat the pieces separately!" Fascinating stuff. After that, no bad marketing decision by Nabisco will ever surprise me.
PermalinkPermalink 06/29/06 @ 09:07
Comment from: sTmykal [Member] Email
Heh. I swear to god that I did not read your rant before posting mine. I'm glad I'm not the only one miffed with snack foods ;D
PermalinkPermalink 06/29/06 @ 09:37
Comment from: ominous [Member]

I'm double stuffed regular oreo cookie guy also. My in-laws usually have a jar filled with them when we visit, which is great since I won't buy them for our home since it would easily lead to me getting fat in a matter of a month.

Anyway...nothing more annoying when every now and then they put some damn foreign cream filled oreo in the jars, like the peanut butter or mint varieties. Its an insult to my taste buds.
PermalinkPermalink 06/29/06 @ 09:45
Comment from: u235 [Member] Email
What you're witnessing is the natural output of a "marketing deparment" that needs to justify its existance.

A company has a popular product. It sells well. People buy and have bought the product for many years, it has a following and people will continue to buy the product.

If you're a markeing flukie the situation described above is a nightmare. How do you convince a company to waste valuable resources on re-tooling for a variant on the product? How do you prove that the variant will even be profitable? How do you prove that your idea will bring in more revenue than the potential savings of just firing your ass in the first place?

Easy, by lieing. It's what marketing morons do. And thus - shitty cookies.
PermalinkPermalink 06/29/06 @ 11:35

Leave a comment:

Your email address will not be displayed on this site.
Your URL will be displayed.

Allowed XHTML tags: <p, ul, ol, li, dl, dt, dd, address, blockquote, ins, del, span, bdo, br, em, strong, dfn, code, samp, kdb, var, cite, abbr, acronym, q, sub, sup, tt, i, b, big, small>
(Line breaks become <br />)
(Set cookies for name, email and url)
(Allow users to contact you through a message form (your email will NOT be displayed.))

Rou

May 2008
Mon Tue Wed Thu Fri Sat Sun
 << <   > >>
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31  

Search

Categories

Misc

XML Feeds

What is RSS?

Who's Online?

  • Guest Users: 29

powered by b2evolution free blog software